SUPPLY CHAIN AND PURCHASING BEHAVIOR OF HALAL CHICKEN MEAT

SUPPLY CHAIN AND PURCHASING BEHAVIOR OF HALAL CHICKEN MEAT

The segment of Muslim consumers in Indonesia currently has a high sense of concern for the halal goods and services they consume.This consumer segment, in addition to wanting high-quality products, also demands that the products they consume comply with the rules set by Islamic law.This segment has a tendency to be able to recommend to other partie

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